Study guideSEO & AEO
The SEO & AEO Field Guide
A reference for being found by search engines, and by the answer engines reading them.
2 modules · 5 lessons 43 min Intermediate
What you will learn
- Audit a site's technical foundation without a paid tool
- Write a page that can be quoted by an answer engine
- Know which schema types actually earn something
- Read Search Console without drawing the wrong conclusion
About this guide
Not a course — a guide you come back to. Each chapter stands alone and answers one question properly.
Written for the way search works now: two audiences, one page. A crawler that indexes you, and an answer engine that quotes you. The overlap is large but not total, and the difference is where most sites lose.
Chapters
5 lessons · 43 min1FoundationsThe things that must be true before anything else helps.2 lessons
- The crawl budget conversation you actually need to haveReading · 9 minFree preview
- Core Web Vitals, honestlyReading · 11 min
2Answer enginesBeing quoted, not just ranked.3 lessons
- Writing a page an answer engine can quoteReading · 12 min
- Schema that earns somethingReading · 8 min
- Templates and checklistsDownloads · 3 min
Before you start
- You can edit your own website, or brief someone who can
Your instructor
Pawan Samarakoon
Founder & Brand Strategist, LOOM Brand Designs
Builds brands and the systems that carry them — identity, websites, search and the analytics that prove any of it worked. Works across Sri Lanka, Sweden and the UK.